Campaigns

Campaigns are under Guests & marketing, then Campaigns & reviews. The same page has an "Automations" tab for messages that go out on their own. Messages only ever go to guests who agreed to receive news.

Start a campaign

Press "New campaign", type a "Campaign name" and confirm. It opens as a draft in the editor. Only a draft can be changed.

Write it and choose who gets it

Under "The message", choose "Send by" (Email, SMS or WhatsApp, if set up for your restaurant), then fill in the "Subject", the "Message" and, if you like, "Attach a coupon". Under "Who receives it", combine rules such as "Came in within the last (days)", "Not seen for (days)", "Birthday this month", "At least (loyalty points)", "Spent at least" or "Has booked a table", or target a tag. The count shows how many guests will receive it: only those who agreed, have not said stop and can be reached this way. Press "Save draft".

Test, then send

Under "Test and send", use "Send a test" with an address in "Send the test to". Then press "Send now" and confirm, or choose "Send at" and press "Schedule". A scheduled campaign can go "Back to draft" until it starts.

Read the results

The list shows each campaign's status (Draft, Scheduled, Sending, Sent or Cancelled) and, for sent ones, how many were sent, opened, clicked, came back and what they spent.

Automations

On the "Automations" tab, each journey has a switch: "Welcome after a first visit", "Birthday", "Win back" and "Reward unlocked". Press "Edit message" to change the channel, timing and text; leave the text empty to send the ready one. A guest gets at most one automated message every few days, and "Quiet hours" keep them from arriving at night.